Business

Worth Watching News for Traders: Yext (NYSE:YEXT)

On Tuesday Yext (NYSE:YEXT) started its trading session with the price $16.25 and closed at price of $16.47 by scoring -0.72%. Day range of the stock was $15.75 – $16.5. YEXT stock traded with total volume of 846993 shares while the average trading capacity remained 685137 shares.  Earnings per share was $-0.8. YEXT has total market capitalization of $1857041832.

On Dec. 03, 2019, Yext (NYSE:YEXT) the Search Experience Cloud company, declared the general availability of its Fall ’19 Product Release. Yext launched Conversion Tracking, which enables businesses to track how many of their clicks are converting to customers. For the first time, Yext clients can define what conversions matter most to them, from orders placed to appointments booked, and attribute a monetary value to evaluate their performance across search.

The Fall ’19 Release debuts for general access on the heels of the launch of Yext Answers at Yext’s ONWARD19 conference in October.

With the launch of Answers this fall, Yext transformed search on business websites to drive a great customer experience and increase conversions with natural language processing.  the launch of Conversion Tracking gives businesses a powerful tool to quantify revenue driven both on business websites and across search, said Marc Ferrentino, Chief Strategy Officer of Yext. This new feature allows businesses to understand not just how successful they are in search through the clicks they generate, but how many of those clicks actually convert to customers.

The Conversion Tracking feature gives business flexibility through customization, allowing them to decide which actions — booking an appointment, placing an order, filling out a form, requesting driving directions, and more — constitute a conversion. Businesses can also leverage an analytics dashboard to gain insight into those conversions across their listings, pages, and Answers search results, and identify opportunities for improvement.

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