According to foreign media reports, when we move out of Barbie’s dream mansion, the next stop is not necessarily a landfill. As part of Mattel PlayBack’s new toy recycling program, Mattel will recycle old toys such as Barbie, Matchbox and Mega for free.
Consumers can print a free shipping label, and then send the toys they can’t accompany them back to the company in California and have the parts reused to make future products.
The new recycling project is the latest initiative taken by Mattel to achieve the goal of using 100% recyclable or bio-based plastic materials in all products and packaging by 2030.
To get a free shipping label, just go to Mattel’s official website and click the “Get Started” button. One hour after submitting the application, the label will be emailed to the applicant.
However, it should be noted that people need to provide their own boxes for sending toys, but there is no need to worry about how to clean or repair the toys before sending them back.
Mattel will classify the collected toys by material type and then process them. For materials that cannot be used in new toys, Mattel announced that it will turn them into other plastic products or convert them from waste to energy.
At present, you can already see some toys made by Mattel using environmentally friendly materials. Last year, three Mega Bloks suits were made of plant-based plastics. There is also a version of the card game Uno called Nothin’ But Paper, which is the first fully recyclable Uno deck without cellophane packaging.
Last month, Matchbox began showcasing its own small Tesla sports car, which is its first die-cast car made of 99% recycled materials and obtained carbon neutral certification. By 2022, consumers will be able to buy it.
Mattel’s recycling program was first launched in the United States and Canada, and similar recycling programs will be launched in France, Germany and the United Kingdom in the future. Currently, only Barbie, Matchbox and Mega toys are included in the plan. But the company said it hopes to eventually expand the project to accept any Mattel toys.
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