ULSE Announces Expanded Leadership Team to Strengthen Global Safety Standards

ULSE Announces Expanded Leadership Team to Strengthen Global Safety Standards

In an effort to strengthen the global safety standards community, UL Standards & Engagement (ULSE) today announced six leadership appointments designed to expand and build safety advocacy campaigns.


“As a global safety science leader, we aim to close the gap between pressing safety risks and the creation of safety standards,” said Terrence R. Brady, ULSE board chair and president and CEO of UL Research Institutes. “We are excited about the opportunity to accelerate our work with an expanded leadership team. Enhanced resources enable us to build policy and industry partnerships that will advance our mission of working for a safer world.”


ULSE’s new leadership roles reflect the UL enterprise’s ongoing expansion and $1.8 billion commitment to tackle some of the world’s most complex and urgent safety challenges.


“Knowledge has greater impact when it’s shared,” said Dr. David Steel, ULSE executive director. “Our new leaders — and the teams they will grow over time — are translating our safety standards into action, convening stakeholders, initiating partnerships and educating the public to help make everyday products safer.”


ULSE Expands to Increase Impact


ULSE is expanding to increase impact, build advocacy, and grow its portfolio of standards.

Four new roles based at a new office in Washington, D.C. were created. Appointed to the new positions are:


Head of Communications: Katie Denis


Katie Denis, who as head of communications leads outreach and publicity for ULSE advocacy and standards development work. Denis previously served as vice president of communications and research at the Consumer Brands Association. Earlier in her career, she was a vice president at the U.S. Travel Association, where she led the Project: Time Off initiative. She earned a bachelor’s degree in journalism and political science from Indiana University.


Head of Partnerships: David McKnight


David McKnight, who works as head of partnerships to lead ULSE efforts to advance advocacy with corporate leaders, trade associations, policymakers and key stakeholders. Previously, McKnight served as vice president of business relationships and partnerships for The Manufacturing Institute, the nonprofit workforce and education partner of the National Association of Manufacturers. Prior to that role, he was director of member services at the Agricultural Retailers Association. He earned a bachelor’s degree in political science from Hampden-Sydney College in Virginia.


Head of Insights and Policy Analysis: Lesley Rohrbaugh


Lesley Rohrbaugh, who as head of insights and policy analysis monitors the latest research, regulation and legislation affecting the safety science arena and ULSE priority areas. Before joining ULSE, Rohrbaugh served as director of research for the Consumer Technology Association, where she was responsible for leading, coordinating and executing aspects of consumer, B2B and strategic research programs across all technology categories. Rohrbaugh also was recently named to the 2022 Dealerscope 40 Under 40 list, which honors top young leaders within the consumer technology industry. She earned degrees in psychology and sociology from Virginia Tech.


Director of Strategic Initiatives: John Wolfe


John Wolfe, who as director of strategic initiatives guides ULSE’s strategic direction and planning. Wolfe joins the organization from LINE Corp. in Tokyo, where he managed global strategic investments and corporate development. Prior to that role, Wolfe served as both a senior manager and a global strategist for Samsung Electronics, headquartered in South Korea. He earned an MBA from the Wharton School of the University of Pennsylvania, a master’s degree from the London School of Economics and a bachelor’s degree from Boston University.


ULSE Promotes Two to Vice President

Also taking the helm in new leadership positions are Dr. George Borlase and Sonya Bird, who have each been promoted to ULSE vice president.


Dr. George Borlase, formerly ULSE’s director of standards programs, has been appointed vice president of standards development, managing the standards development team as it grows in both size and scope. He is based in the company’s headquarters in Northbrook, Illinois.

Sonya Bird, who previously served as director of strategic initiatives, has been promoted to vice president of strategic initiatives. In her new role, Bird will be responsible for guiding ULSE’s strategic direction and planning, and will be based in the company’s new office in Washington, D.C.


ULSE’s new leadership team is well-equipped to tackle some of the world’s most complex and urgent safety challenges, and will work to make everyday products safer for consumers. With the expanded team and increased resources, ULSE is poised to make a significant impact in the global safety standards community.

Roy Frigo an avid economist and an expert on global politics and economic pressures that can affect market conditions. He has a Masters Degree in Economics from Westminster University with previous roles including Investment Banking.

Email: Roy.Frigo@analystsbuzz.com

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